YAAP a Mumbai based digital content service provider has acquired Gurgaon based Brand Planet Consultants for $3 million in an all cash deal. The funds will be used to expand marketing technology into branding practiced including logo designing and product packaging.
YAAP was founded by Nikhil Bapat and Manan Kapur. It provides content design and marketing technology tools for distribution and content discovery. It focus on branded content, syndication, visual identity, digital show formats and brands. In July 2016, it raised $5 million funding from Rainmaker Ventures.
Anjan Roy co-founder of Brand Planet Consultants said
“Using YAAP’s technology tools we can change traditional packaging. One use-case includes printing QR (quick response) codes that can be scanned on the mobile to read the attributes of the product.”
Earlier known as Elephant Delhi, Brand Planet Consultants was founded in 2008 by Anjan Roy and Shouvik Roy. They both will be joining YAAP digital management team as senior partner. It provides services including product packaging design, market entry strategy consulting, employee communications, company logo design and brand positioning.
Brand Planet clients includes Mahindra Comviva, Mrs. Bector’s Foods, Hero Cycles, The Coca Cola Company, SBI Cards, LT Foods, PI Industries and Godfrey Phillips India.
It facilitates strategic initiatives like identity development, corporate brand definition, packaging design for re-branded and new FMCG companies, B2E and B2B communications, POSM development and retail.