Home / Trending / Twitter Ventures into AR/VR; Acquires IXOMOXI and Hires Its CEO

Twitter Ventures into AR/VR; Acquires IXOMOXI and Hires Its CEO

The wonders of technology never fail to amaze us. Among these are two terms you might have heard of, AR and VR. Now, the tech savvy will explain to you that Augmented Reality (AR) and Virtual Reality (VR) are two sides of the same coin. AR technology renders the 3D graphics as they would appear from the viewpoint of the camera, superimposing the computer-generated images over a user’s view of the real world. However, in VR technology, rather than locating a real camera within a physical environment, the position of the user’s eyes is located within the simulated environment. If the user’s head turns, the graphics react accordingly. Rather than compositing virtual objects and a real scene, VR technology creates a convincing, interactive world for the user.


Now, the popular microblogging site, Twitter, has decided to enter into the world of AR and VR through a new acquisition and a new hire. Twitter acquired IXOMOXI, a VR-driven startup IXOMOXI, focused on building the “future of music experience.” It also hired Alessandro Sabatelli, ex- Apple designer and later CEO at IXOMOXI.


Reporting the hiring of Sabatelli by Twitter, Upload VR said that Sabatelli has had a five-year stint at Apple, where he was working on interface design for the company’s suite of mobile products. Sabatelli is now officially Twitter’s new Director of VR and AR. He will head the company’s Augmented Reality team within Twitter Cortex, which also houses Magic Pony, another startup acquired by Twitter recently. The Cortex division, which consists of researchers, scientists and engineers, focuses on “developing state-of-the-art machine learning capabilities to refine and transform [Twitter’s] products.”


Although it is still not clear how the interface of twitter VR/AR would appear, it sure will be an intriguing thing to experience!

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