The Wedding Brigade a Mumbai based startup formerly known as Indear has raised Pre-Series A round funding of Rs. 4 crore led by Blume Ventures along with four other Angel Investors.
Its a portal for Indian weddings where users can shop and discover products like Jewellery, wedding apparal, Gifts some other essential products according to their preference. The Wedding Brogade was founded in 2014 by Sanna Vohra, the new concept added by the online platform enables the users to book hair and make up artist, venues and mehendi artist.
Currently the startup is available for the users in Delhi and Mumbai, and soon are planning to expand in other cities such as Hyderabad, Chennai and Bengaluru with new categories such as caterers, Dancers, Photographers and more.
Sanna Vohra, Founder, The Wedding Brigade said
“The Wedding Brigade’ represents a group of people – family, friends, vendors, and the company itself – coming together to make a dream wedding a reality. The name change reflects the company’s growth from a wedding inspiration website to a comprehensive wedding solutions portal where users can find inspiration, buy products, and book services for their weddings, all in one place.”
Sajid Fazalbhoy, Principal at Blume Ventures, said that
“the second largest expense for an Indian family post purchase of a home is their children’s weddings. This enormous market opportunity is currently served by a few small fragmented players. The Wedding Brigade’s all-encompassing strategy makes it a very sought after company going forward.”