Sashi Reddi, Serial entrepreneur of seed stage venture capital fund, SRI Capital, has invested about $1.3 million in 2 SaaS startups- Delhi based Zuppler and Pune based Yellowdig. Tese two investments has brought the portfolio at a total of 15 SaaS startups with investments in 23 companies. The funds will be used in scaling up their operations and to roll out their products in global markets.
Pune based Yellodig headauartered in the US was founded in 2013 by Shaunak Roy. It helps in establishing knowledge communities by increasing the knowledge of students with current affairs related to their course work. Its clients includes Duke University, Northwestern and University of Pennsylvania, among others.
Headquartered in Conshohocken, PA, Zuppler was founded in 2009 by Shuva Srinivasan. It is a web and mobile based food ordering platform. It targets independent owners to help them streamline their technologies with Zuppler platform, taking control of their online customers.
Zuppler has partnered with Bryn & Danes, Cousin Vinnys Pizza, Boloco, Dallas Cowboys, Live Nation, Protein Bar, The Rose Bowl, among others. Industries include, but are not limited to catering, hospitality, digital publishing and restaurant technology.
SRI Capital earlier invested $1 million in WorkApps in its seed round of funding.
According to Sashi Reddy
“Enterprise software startups are going to be the new wave in the market. Indian consumer startups need to deliver offerings or adopt business models that are unique to this country. There are also opportunities in enterprise software where product fit can be tested out in India and then taken to overseas markets.”