Skrilo a Gurgaon based mobile marketing and rewards platform has raised $1.5 million in its seed round funding from Angel Investors including Arvind Tiku- founder and group chairman of AT Capital Group and Anuj Srivastava- co-founder of Livspace.
The raised funds will be used for developing new products, technology enhancement and marketing its reward product. In the next 2-3 years, it will expand its services internationally starting with Southeast Asian Countries.
Skrilo was founded in 2015 by Manish Sinha and Gaurav Singh. It is a mobile marketing platform which is based on big data analytics and hyperlocal marketing. It allows businesses, corporates and brands to connect with end consumers in a proper manner.
When a consumer is enaged with the content at Skrilo, they are then entitled towards a free lucky draw. All the user have to do is to watch the deal as an ad on the mobile app and with every watch user get one of the deals including coupons, timely offers and brand campaign. Lucky winners are announced on a daily basis.
Manish Sinha, founder and CEO of Skrilo, said,
“In India, it is estimated that the smart phone usage will jump from 200 Mn to 650 Mn in the next three to four years. However, digital advertising is still at a nascent stage and mobile marketing is even a small percentage. Currently, the industry has only intrusive mobile marketing solutions, which is not readily acceptable by the consumers. Skrilo is a paradigm shift from intrusive marketing & advertising to non-intrusive marketing & advertising. Our platform engages the consumers meaningfully in the mobile space.”