Sudhir Menon and Atul Hegde led Rainmaker Ventures has invested in Content specialist start-up firm YAAP. The venture has invested $5mn into the firm that has ITC Hotels and Maharaja Whiteline among its customers. The company is planning to invest this funds toward team expansion and technology acquisition. The works on the lines of providing content in bulk that reduces the cost of the content.
The start-up which is in its fourth month of existence works with clients to help them on the three Ds of content marketing i.e. Design, Discovery and Distribution. The company helps a business in all three of its segments. The company has a small team of 10 members and works with individual clients only. The company has a partner model of organisation and doesn’t have a CEO. The company has offices in Gurgaon and Mumbai. Manan Kapur, Partner at YAAP, when asked about the market saturation said “Traditional media agencies are still focusing on social media and its tools which has been dead long time ago. We are creating the difference here and trying to bring in a shift in the paradigm by creating innovative content. The market for super specialised content is huge. Social media now needs more organised and innovative content, since the organic reach has now reduced. We render all three services of discovery, creation and distribution, which is rarely provided by a single entity, and thus we are witnessing massive traction.”
With the funds in hand now, the company has jotted down its future plan. The company aims to expand its team to 50 persons and acquire technology that will help the business in increasing efficiency for its future expansion in the markets of Singapore and United states. The company also looks forward to increasing its customer base locally by the year end.
The company will now be competing for space with some other influential player in this sector like Devak infomark, Content Axis and Duecetech solutions.