Prashant Puri, founder and CEO of AdLift have invested $300k in Gurgaon-based Startup PriceRaja. PriceRaja is a product comparison platform with price comparison where applicable for all comparable online products such as electronics, accessories and appliances. The startup will expand their business with the latest funding. Prashant Puri will also add an advisory role to the business and lend his expertise in digital marketing.
Vivek Pahwa CEO of Accentium Web Pvt Ltd founded PriceRaja in January 2014. PriceRaja helps the users to compare the products with detailed specifications and also compare the price of the product sold on different websites in India, that helps the customer to make their buying decision easier. For 10 years Accentium has been a tech incubator. In the past it has produced many successful business such as Gaadi.com, DesiMartini.com and SecondShadi.com.
Vivek Pahwa founder of PriceRaja said
“We are happy that Prashant personally will add value to our business. Product and Price comparison is essentially a content and product business and innovative internet marketing is key to success.”
PriceRaja claims to receive 3 million visits per month and about 12 million page – views per month. Their aim is to be in a leading position in the product comparison for all comparable online products which includes electronics, appliances and accessories. Another aim is to be the best aggregated source for discovering, browsing and filtering of the non comparable options such as fashion and home decoration that are available online.