Interbrand, a division of Omnicom and a brand consultancy firm, in partnership with Facebook, Ready set Rocket and the New York Exchange (NYSE) and launched report “Future Growth”. The report aims to identify companies less than 10 years old who have both successful business model and a strong brand presence.
A set of approximately 200 brands were nominated by a global network of key influencers—individuals chosen by Interbrand, Facebook, NYSE and Ready Set Rocket because of their strong commitment to (and interest in) emerging brands. There are two companies from India which have managed to make their mark in the report. Mobile payments company Paytm and restaurant discovery and food ordering platform Zomato have grabbed a place in the final list of 60 brands.
Paytm is an Indian e-commerce website founded by Vijay Shekhar Sharma headquartered in Noida, India. Paytm was founded and incubated by One97 communications in 2010 as a prepaid mobile recharge website. Paytm is an acronym for “Pay Through Mobile” The firm started by offering mobile recharging, adding bill payment and e-commerce, with products similar to businesses such as Flipkart, Amazon.com, Snapdeal. In 2015, it further added booking bus travel. Paytm also launched movie ticket booking by partnering with Cinépolis in the year 2016.
Zomato is a restaurant search and discovery service founded in 2008 by Deepinder Goyal and Pankaj Chaddah. It features restaurant information such as scanned menus and photos sourced by local street teams, as well as user reviews and ratings
- Digital payment company Paytm, and restaurant discovery platform Zomato has been included in a global list of breakthrough brands, which examines emerging companies that are brand-led—organizations that have both unique business models and strong brands.
- Paytm has been included in the list, “Growing Global: Breaking Borders,” while Zomato makes it to the Food & Beverage category. Apart from these, Faircent, a Gurgaon-based P2P lending marketplace, has also been included in the Finance category.
- The selection was based on criteria like whether the brand is 10 years or younger; Is the brand driving change; Is the brand demonstrating its ability to grow, and Is the brand grabbing attention and gaining momentum?
Interband ‘s Global CEO, Jez Frampton said
“We believe such efforts leave them well-poised to achieve significant growth in the months and years ahead,”
Other brands featured along with Paytm, Faircent and Zomato includes Xiaomi, DJI Global, WeChat, Nubank, Nutmeg, Acorns, Deliveroo, Blue Apron, and do bem.