Art of Guerrilla Marketing for Start-ups!

Scottish startups

Guerrilla warfare is what we have heard much about! The aggressive method of warfare has given many military organisations a great win. But has anyone really thought about using that in the marketing? The answer is of course yes, the method of guerrilla marketing has also given big business houses …

Read More »

Things to consider before quitting your day job for Startup


Entrepreneurship is becoming the new BLACK and every one, young and old, seems to be taking up entrepreneurship quitting their daily jobs to do what they love. Entrepreneurship might seem all roses with people raising funds and giving interviews, but it’s not as flowery as might look. An Entrepreneur goes …

Read More »

Info Edge invested in Happily Unmarried


Delhi based online gifting website, HappilyUnmarried has raised $740k funding from Info Edge. Info Edge has so far invested around Rs 21.3 crore in the company and it owns a 48% stake on a fully converted and diluted basis. It was launched in 2003 by Rahul Anand and Rajat Tuli. …

Read More »

Smart jewellery startup “Leaf” for women safety


According to National Crime Records Bureau in India, a sexual assault occurs in  every minute. People reads about this in newspaper but there is no improvement for safety. Five Men came up  with the mission to make a safest place for women. The Five Men were engineering  students from India ‘s …

Read More »

Importance of Marketing for Startups


At the beginning of every start-up, the main goal of the team is to get the product up and running which is followed by perfecting the product offered. It is indeed the right decision to develop a fine product but in the quest of providing your customer with the best, …

Read More »

How does a Startup CEO earns money


You ask a start-up CEO why he started a venture and he’ll probably tell you “to satisfy his inner calling” and it is true as many start-up CEOs leave high paying jobs to start something that they always wanted to do. But a little money hurts no one and especially …

Read More »