OYO Rooms an online aggregator of branded hotels has partnered with ItzCash a payments solutions firm to facilitate payments for hotel booking for its customers.
Through ItzCash’s money transfer solution the tie up will facilitate payments for hotel booking in 170+ cities with 5500 hotels.
This partnership will help OYO Rooms to bring potential customers who don’t have access to credit or debit card. ItzCash will provide access to OYO with their online portals and offline outlets.
Oyo founded by Ritesh Agarwal is operating in more then 170 cities with 5500+ hotels. It recently launched its services in Malaysia. It is backed by investors like Sequoia Capital, Greenoaks Capital, Lightspeed India and Softbank Group.
Ritesh Agarwal, CEO & Founder, OYO said
“The partnership with ItzCash will enable us to reach the large traveller-base that transacts through offline channels. ItzCash is a trusted partner for these customers and this long-standing association will undoubtedly help them build preference and familiarity with OYO.”
Naveen Surya, Managing Director, ItzCash said
”With this integration, we aim to further strengthen ItzCash’s foothold on the digital stage. While we already dominate Rail bookings; our focus in air and hotel bookings will drive the incremental growth in the next two fiscal for ItzCash.”
ItzCash backed by lightspeed Ventures is part of Essel Group having presence in various sectors including Entertainment and Media, packaging, tourism, financial services, and publishing & broadcasting.
The company having a customer base of 40+ Million and has crossed around Rs 50k crore worth of gross payment volume for all bill payments for the period from 2006 to 2016.