MintM a Bangalore based digital marketing startup raised an undisclosed amount of funding in Pre Series A round led by Times Internet and Mumbai Angels. The round was also led by clutch of angel investors for its cloud based smart signage solution. The funds will be utilised in international expansion and product enhancement.
It was founded in 2012 by Ashutosh Chouksey, Sachin Garg and Vibhor Gupta. It is an advertising and marketing startup which allows the customers to engage through Magnet, an intelligent customer engagement platform. Magnet is a crowd pulling platform which is responsive, cloud-based and provides analytical solution in mortal and brick world.
Sachin Garg, CEO of MintM said,
“This platform has been described as a peep into the future by prominent people in the industry. It is a solution to advertising that is not just displaying relevant content but also responding to the people who are in front of it, tracking their response and ultimately generating valuable statistics for the advertiser to compare and compile.”
MintM claims that Magnet is adopted by outlets including Jawed Habib, Start Bazaar, HyperCITY, Spar, Printo, Aviva Insurance, lizol, Harpic, Tata tea, L’Oreal and Himalaya which use it to engage customers regularly.
Sundeep Holani, an investor in MintM said
“Traditional advertising suffers from a few handicaps —it’s consumed far from the point of purchase, it’s impossible to do in a highly targeted way and it’s hard to measure the impact. MintM beautifully addresses all these shortcomings.”