Home / Enterprise / m.Paani raised an undisclosed amount of funding from Blume Ventures

m.Paani raised an undisclosed amount of funding from Blume Ventures

M.paani a Mumbai based startup which focuses on marketing and loyalty services for mass market consumers has raised an undisclosed amount of funding in it’s pre series round A from Blume Ventures. Adil Allana founder of The Allana group, Gautam Ivatury, co-founder of Meradoctor and Signal Point Partners, Aprameya Radhakrishna, co-founder of TaxiForSure also participated in the funding round. m.Paani will utilise the funds for their product development and hiring for across

Akanksha Hazari founded m.Paani in 2014, with a mobile-based loyalty programme it helps the local retailers to attract customers. m.Paani provides a fully integrated marketing platform to their retail partners, which includes a mobile app and a business website to market their products and business and push offers via multiple digital channel, including web, app and SMS. After shopping at m.Paani customers can also redeem the m.Paani points in areas including healthcare, education safe water and energy.

Akanksha Hazari founder and CEO of m.Paani said,

” With our mobile-based platform m.Paani gives consumers direct access to local shops, products, brands with a touch of a button and the opportunity to maximise value from their spend. The future of Indian retail lies in empowering local businesses with the tools and technology that enable them to reach and serve the new generation of Indian consumers who are online, and seek value and service.”



Sajid Fazalbhoy, Principal of Blume Ventures said,

“The company provides a revolutionary product to millions of consumers that would help build affinity to brands and local retailers alike. The brands find the m.Paani platform an immensely valuable tool to help identify, target and understand their customers better via data insights on their consumption patterns. The bundled offering provided by the company has attracted large brand partnerships and a large number of offline merchants on board to help deliver an easy to use, and relevant loyalty program for its mass-market consumer base.”

The services are free for the users, and m.Paani is a platform to provided products and services to the undeserving users by connecting their spends to important loyalty points.

 Akanksha Hazari, said

“We are following a sustainable business model and were bootstrapped till this funding. Now, we aim to expand the business rapidly. Our next targeted cities are Delhi-NCR and Bengaluru. In the next two years, we aim to take this business across the country,”


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