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Info Edge invested in Happily Unmarried

Delhi based online gifting website, HappilyUnmarried has raised $740k funding from Info Edge. Info Edge has so far invested around Rs 21.3 crore in the company and it owns a 48% stake on a fully converted and diluted basis.

It was launched in 2003 by Rahul Anand and Rajat Tuli. Both were alumnus of MICA- Mudra Institute of Communications. It is engaged in the business of sale of fun quirky India-centric designs across gifting categories including Glassware, apparel, office, stationery and travel accessories.

It also organizes work for corporate houses and music festivals for projects which involves communication, marketing, branding and interiors. It’s products includes bags,  cards & posters, ashtrays, cushions, beer glasses, key chains, wall clocks, tee shirts and glasses.

Happily Unmarried has tied up with multi branded outlets in cities including Karnataka, Maharashtra, Andhra Pradesh, West Bengal, Gujarat, Uttar Pradesh, Chhattisgarh and Tamil Nadu among others. It also operates a chain of 11 offline brand stores across 7 cities which include Mumbai, Chandigarh, Delhi, Kolkata, Raipur, Gurgaon and Bengaluru.

Other players in same segment are Quirk Box, Shoptosurprise and Chumbak. Info edge has recently invested in Diro Labs, Rare Media and Unnati Helper.


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