An entrepreneur’s major concern is building a reputation. Since the organization is still in its nascent stages, it can be quite challenging to influence people positively and build your brand’s image. But don’t fret, here are 5 tips that can help you manage your reputation well and mould peoples perception.
- Digital Media- Tips and tricks
For building a reputation you need to first make people aware of your existence. Use various digital media platforms to spread awareness about your product, use Twitter, Facebook, and write blogs. You also need to optimize your search engine results, as that can go a long way in building a positive reputation about your product. So go digital and make your presence felt.
- Continuity and Follow ups
You can’t build a reputation overnight. It is an on-going, continuous process. People’s views, demands and trends keep changing with time. The effectiveness of your PR or marketing endeavors also reduces over time. So this needs to keep being updated and modified with time. It is also very important for you to follow up with people you meet in order to keep expanding your network.
Take up a social cause. Display your corporate social responsibility. Yes, CSR is not just for the big shots, you can contribute too. This will not only help you to promote and contribute to the cause you support but also to make a reputation and earn some goodwill. If you are a manufacturer or retailer of goods, you could distribute free samples. You could opt for volunteer work on weekends when you are relatively free. So, go help the needy and earn goodwill automatically (not just for yourself as an individual but also for your organization).
- Rivalry and USP
Your competitors can be your best motivation and guide you through the process of how a well established functions. Observe their activities carefully. Monitor their networking, the marketing channels they use, their pricing, their branding, logos and taglines, notice people’s response to their PR efforts. Try to make your product different from theirs. Have a USP, something that none of them already offer. Observe, learn, modify, apply and then strike!
- The Flip Side
Let’s face it; it’s not going to be a joy ride all along. There will be negative comments, there will be criticism. Since you have just started out, your customers will face problems with your products and services. Your first move should be to resolve the issue as soon as possible and make sure that the customer is satisfied. Then you also need to hide the negative content available on the internet by using SEO tricks and availing the services of companies like “DefendMyName”. Be quick about it and don’t let the negativity bring you down.
I hope these few tips help you maintain and manage your brand image well. Be patient, keep working on it and never lose sight of your goals.