Bangalore based Giftxoxo an online gifting platform has acqui-hired BookMyInterest an online marketplace for leisure activities and hobbies. Navin co-founder of BookMyInterest with a 10 members team will join Giftxoxo team.
It was founded in 2012 by Manoj Aggarwal, Sumit Khandelwal, Kushal Agrawal and Abhishek Kumar. For the last 4 years it is into activities space and experience. With two different business units including Frogo a mobile app and gifting activites, where users can browse around to look for various things and book it later.
With this acquisition Giftxoxo will be bidding on BookMyInterest potential Vendor base, with a strong experience background of the founders.
Bangalore based BookMyInterest in run by Mylnt Technologies Pvt Ltd which facilitates search of rated and verified services providers providing various interest and hobbies. With a vast database of activities and experiences it includes fitness programmes, cooking classes, hikes, expeditions and dance classes.
Giftxoxo raised an undisclosed amount in angel funding from Kshatriya Ventures. In October 2015 it acqui-hired Yipeedo a recommendation engine which assists city dwellers to discover and bookleisure activities. It acquired Actizone in January 2016, an online portal to discover extra curricular activities for an undisclosed amount.
Manoj Aggarwal, co-founder of Giftxoxo said
“Curated experiences and activities make up a large market in India. On meeting Naveen and his team, we realised that they share the same passion as us to make this sector more vibrant and enhance consumer choice. We are certain that the two brands are a perfect synergistic match and that together we can strengthen our position in the market and serve our customers better.”
Manoj Aggarwal also said
“Unlike businesses like Flipkart where the concept was already established offline, in our case this concept actually doesn’t existed in the offline world. If somebody wanted to do a pottery class or do a horse riding tour, there were no offline shops to book these. Bringing this entire concept online and helping consumer and suppliers understand and convince to get along with us was quite a challenge.”