GenY Medium a Hyderabad based digital marketing company has acquired a B2B lead generation company- TailCurrent, for an undisclosed amount.
With the use of analytics and technology, GenY medium is engaged in business of managing brand perception. It is a digital marketing company providing a full service which provides marketing service and online branding to the clients with specialization in healthcare, e-commerce, consumer good space and education.
This partnership will help GenY to strengthen its B2B practices and offers a highly differentiated experience of combining the art of marketing with science of digital to the companies.
Yashwant Kumar, CEO of GenY Medium said,
“We are very excited to join hands with TailCurrent’s team which comes with strong mastery in B2B marketing and technology space. I am confident that together we will deliver bigger value and results for our customers. GenY Medium will certainly benefit from TailCurrent’s expertise in marketing technology and vision of building next generation products in listening and automation space.”
TailCurrent was founded by Giridhar Apparasu and it has been one of the fastest growing companies in the B2B lead generation space and it is serving more than 35 companies in india and overseas.
Mr. Giridhar Apparusu, Founder & M.D of TailCurrent said,
“GenY Medium is solving some interesting problems using social media listening. With 70% of buying research happening long before marketing kicks in, social listening will play a pivotal role for both B2B and B2C customers. I strongly believe that this coming together will help us build some interesting products and extend richer suite of services to our clients.”