Chikoop an ad-tech platform raised an undisclosed amount of funding in its seed round funding from two Indore based Industrialist. The raised funds will be utilized in team expansion, improving user acquisition and enhancing the product.
Chikoop was founded by Neeraj Sharda and Sudhanshu Goel. It enables the advertisers to place ads on free voice calls. It is run by Positron Internet Pvt Ltd and offers free unlimited calling through free internet & also provides audio marketing to brands. At the beginning of the free call an ad is played out to the caller.
It claims to have more than 10 brands onboard and around 15k users on its portal for free calling service. Their brands include Foodtech, grocery & payment solution companies.
First a campaign is created by the brand and then choose a particular audience group they wish to target and then allocates the budget online and engage itself with interested viewers with re-targeting via video, audio, Email, Social Media Promotions and SMS.
Neeraj Sharda co-founder of Chikoop said
“As a mobile marketing solution, Chikoop enables brands to market to their target audience by placing ads during free calls. Also, unlike offline marketing, brands can track leads, re-target interested audience, convert leads into sales and measure real-time analytics on clicks.”