Arvind ltd a Textile Manufacturer had launched an omni channel platform NNNow.com. Arvind Internet Limited was established in 2013 headquartered in Bangalore and a creative division in Mumbai. It is a hybrid startup of tech and fashion.
Jayesh Shah, Director and Chief financial Officer on Arvind Limited said,
“This new initiative will bring a paradigm shift in the Indian fashion and lifestyle ecommerce space. Nnnow.com is Arvind’s attempt to move away from the discount driven ecommerce market to brand led shopping journeys. Nnnow.com redefines shopping for Indian consumers by linking online and offline retail shopping experience.”
NNNow.com an Omni channel retail platform was launched in May 2016 after the company kicked off with Creyate a custom clothing platform. Kulin Lalbhai, younger son of textile tycoon Sanjay Lalbhai will now head NNNow.com. Kulin relocated from Ahmedabad to Bangalore last year to start the venture.
NNNow.com is a physical in-store experience powered by an online shopping network & digital kiosks connecting all its retail spots. Products available includes Mens and womens clothing. Accessories and shoes and also kids apparel. It provides user with one day delivery, store pickups as well.
Kulin Lalbhai said
“I know omni-channel is an oft-repeated term. It’s confused with multi-channel sales. I need to be clear about what we are doing. This is simply Arvind’s biggest wager in the last few decades.”
Arvind Internet has a team of 200 people with 70 member in tech team, drawn from Jabong, Google, Myntra, Mckinsey and among others. It manages and owns partnerships with multiple local and global brands such as Arrow, Tommy hilfiger, Flying Machine, US polo, Gap, Nautica and Gant.